Associate Professor, Shanghai Normal University, China
Yasai Chen is an Associate Professor at the Film-Television and Communication College, Shanghai Normal University, China. With a Doctorate in Journalism from Waseda University, Japan, and a rich background in media studies, Yasai has contributed extensively to the fields of health communication, social media impact, and digital health interventions. Yasai’s career includes a variety of research topics such as risk perception, community engagement strategies, and health information dissemination. He has authored significant publications and a pair of influential monographs on media reform and public opinion formation. His international experience as a visiting scholar at the University of Missouri enhances his academic perspective. Yasai’s research combines practical insights with theoretical rigor, making significant contributions to media communication in health contexts, particularly during crises like the COVID-19 pandemic.
Profile
Scopus
Education
Yasai Chen pursued his higher education in Japan, obtaining his Doctorate in Journalism from Waseda University in 2016. Prior to that, he completed his Master’s degree at Waseda University in 2010, further cementing his expertise in communication and media studies. His undergraduate studies were at the Communication University of China, where he earned a Bachelor’s degree in 2008. This strong academic foundation in both Chinese and international contexts has shaped Yasai’s approach to communication research. His doctoral research focused on the influence of network socialization on media reporting, and his Master’s thesis explored the role of social media in shaping public opinion. These formative experiences laid the groundwork for his future career in academia and research, where he continuously explores the intersection of digital media and health communication. Yasai’s education has equipped him with both the theoretical knowledge and practical research skills to tackle modern communication challenges.
Experience
Yasai Chen began his academic career as a Lecturer at the College of Humanities and Communication at Shanghai Normal University, where he worked from 2016 to 2018. His academic journey advanced as he became an Associate Professor in the same college in 2018, a position he held until 2019. During this period, Yasai’s expertise in media and communication flourished, particularly in the fields of health communication and social media. From 2019 onwards, he joined the Film-Television and Communication College at Shanghai Normal University as an Associate Professor. His experience was also enriched by his time as a Visiting Scholar at the University of Missouri, USA, in 2019. This international exposure helped broaden his research scope, particularly in community risk communication during health crises. Yasai’s years of teaching, research, and collaboration with global institutions have contributed to his development as a leading scholar in communication studies, with a focus on media’s role in public health.
Research Focus
Yasai Chen’s research focuses on the intersection of health communication, social media, and public perception, with a particular emphasis on digital health interventions and community engagement strategies. His work critically examines how digital platforms like WeChat impact public health communication, especially in the context of crises such as the COVID-19 pandemic. Yasai is also deeply interested in risk perception analysis, exploring how people understand and respond to health risks through media and social channels. His studies on health information dissemination aim to develop more effective strategies for communicating health risks and promoting public awareness. Additionally, Yasai’s research on social media’s role in shaping public opinion and the spread of rumors during emergencies provides key insights into the digital age’s challenges. He also focuses on the role of social media in community risk communication, aiming to improve the relationship between public health authorities and citizens, particularly in megacities.
Publications
- Transformation of Chinese Media – The Reform of Reporting Pressured by Network Socialization 📚
- Social Media and Public Opinion Formation: How Inter-Media Shakes the World 🌐
- Sexualized Timbre and Embodied Auditory Imagination: Female Game Companions’ Voice Services Labor 🎮🎙️
- The Role of Social Media in Community Risk Communication: A Commentary on the Impact of WeChat during the COVID-19 Pandemic in Shanghai 🦠📱
- Exploration, Innovation, and Implications of Digitization in Japan’s Publishing Circulation System 📖💻
- Study on the Image of Shanghai as a Consumer City on International Social Platforms from the Perspective of Visual Symbols 🌆📸
- Research on Youth Pre-Sleep Digital Reading Behavior from the Perspective of ‘Triple Linkage Theory’ 📱🛌
- ‘Dependence’ and ‘Filial Piety’: Study on the Phenomenon of Digital Filial Piety among Young People Receiving Economic Support from Parents 👪💵
- Study on Rumor Spread and Audience Exposure during Major Sudden Epidemics 🦠📢
- Practice and Implications of Fact-Checking in Online News in Japan 📰🔍
- Study on the Spread and Management of Internet Rumors during Sudden Public Health Events 🖥️📉
- Characteristics and Guidance Strategies of Japan’s Media Opinions on China 🇯🇵🇨🇳
- Formation of Internet Public Opinion and Government Response in Times of Emergency 🌐⚖️
- Media Responsibility in Cases of Defamation: A Case Study of Wei Zexi Incident 📰⚖️