Is it fashionable to swap clothes? The moderating role of culture
Armouch, F., Paulin, M., Laroche, M.
Journal of Consumer Behaviour, 2024
🌟 This article explores the cultural influences on the popularity of clothing swaps, providing insights into sustainable fashion practices and consumer behavior.
Integrated Self-Determined Motivation and Charitable Causes: The Link to Eudaimonia in Humanistic Management
Ferguson, R.J., Schattke, K., Paulin, M., Dong, W.
Humanistic Management Journal, 2024
🌟 Investigating the relationship between self-determined motivation and charitable engagement, this paper delves into how these factors contribute to human well-being and eudaimonia.
Hofstede’s individual-level indulgence dimension: Scale development and validation
Heydari, A., Laroche, M., Paulin, M., Richard, M.-O.
Journal of Retailing and Consumer Services, 2021, 62, 102640
🌟 This research validates a scale for Hofstede’s indulgence dimension, providing a tool for better understanding consumer behavior across different cultures.
Persuasions by Corporate and Activist NGO Strategic Website Communications: Impacts on Perceptions of Sustainability Messages and Greenwashing
Ferguson, R.J., Schattke, K., Paulin, M.
Humanistic Management Journal, 2021, 6(1), pp. 117–131
🌟 Examining how corporate and activist communications shape perceptions of sustainability, this article sheds light on the effectiveness of green marketing strategies.
Working Together in Montréal to Improve Veterans’ Well-Being: A Canadian Perspective
Fewster, B., Brais, H., Gregory, S., Paulin, M.
Journal of Humanistic Psychology, 2019, pp. 1–21
🌟 This study focuses on collaborative efforts to enhance the well-being of veterans in Montréal, highlighting the importance of community and support systems.
The social context for value co-creations in an entrepreneurial network: Influence of interpersonal attraction, relational norms and partner trustworthiness
Ferguson, R., Schattke, K., Paulin, M.
International Journal of Entrepreneurial Behaviour and Research, 2016, 22(2), pp. 199–214
🌟 Investigating the dynamics of value co-creation in entrepreneurial networks, this paper explores the roles of interpersonal attraction, relational norms, and trust.
Gaining Millennial women’s support for a fashion show: Influence of fashion experiences, gender identity and cause-related Facebook appeals
Salman, A., Ferguson, R.J., Paulin, M., Schattke, K.
Journal of Global Fashion Marketing, 2016, 7(2), pp. 132–146
🌟 This article examines how fashion experiences and gender identity influence Millennial women’s support for cause-related fashion shows.
Development of market Mavenism traits: Antecedents and moderating effects of culture, gender, and personal beliefs
Kiani, I., Laroche, M., Paulin, M.
Journal of Business Research, 2016, 69(3), pp. 1120–1129
🌟 Analyzing the development of market mavenism traits, this research looks at the impacts of culture, gender, and personal beliefs on consumer behavior.
Self-determination theory, social media and charitable causes: An in-depth analysis of autonomous motivation
Ferguson, R., Gutberg, J., Schattke, K., Paulin, M., Jost, N.
European Journal of Social Psychology, 2015, 45(3), pp. 298–307
🌟 This study explores how self-determination theory applies to social media and charitable causes, emphasizing the role of autonomous motivation in prosocial behavior.
Organizational Culture in a Professional Business to Business Service Context: Implications for Business Performance and Long-Term Relationships in Mexican Commercial Banking
Paulin, M., Perrien, J., Ferguson, R.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015, pp. 478